Why Publishers Need to Conquer Shiny Object Syndrome

His work has been featur on entrepreneur. Cnbc. Inc.. Msnbc. The new york post. Startup mindset and many others. “the no. 1 most important skill a marketer should add to his resume is to demonstrate – using clear facts and data – how his efforts. Plans and strategies have improv sales for his employers or clients . “in most organizations. Marketers don.T have much contact with customers or end users of the products/services they are supporting. This creates situations where marketers Why Publishers Need are coming up with ideas that they think should be effective bas on their training and experience .

Marketers should work closely

But – due to the lack of contact with customers and/or interactions with their sales teams – they do not know if what they are proposing will Country Email List  work. This phenomenon is quite frustrating for management and sales teams. Who consider both view marketing as expendable. Immeasurable. And often counterproductive to sales success. “to counteract this. Marketers should work closely with sales to gain a deep and accurate understanding of their customers/customers. Nes. Goals and challenges. Marketers should then work backwards.

Andrea maffettone andrea maffettone

Taking this knowlge and devising approaches that meet exactly these nes. Goals and challenges. Marketers who operate this way will be able to easily validate how their efforts deliver impressive roi. And organizations in any industry will always have a ne for such professionals “. Andrea maffettone andrea maffettone andrewmaff andrew   Text Services  maffettone is the director of marketing & operations at seller.S choice a provider of full-service digital marketing solutions for e-commerce sellers. Andrew is a digital strategy and marketing expert with over a decade of experience improving the online presence of e-commerce sellers around the world.