Why they’re great: How they help b2b: they create valuable content. Like whitepapers about industry trends. They use linkedin ads to reach business leaders. They aim to show your shop company as an expert. This attracts other businesses.
They work across many online channels. This makes them good for both b2c and b2b. They adapt to different needs.
Examples: webfx, smartsites. These companies offer broad digital solutions.
2. Sales intelligence & data providers
what they do: these are like gold mines for contact info. They have huge databases. These databases contain names, emails, and phone numbers. For both people and businesses. They also show details about companies. Like their size or what tech they use.
How they help b2c: they provide lists Why they’re great: of potential customers
These lists can be sorted by age, location, or interests. This helps you find the right people for your offers.
How they help b2b: they are shop gold: your guide to finding the perfect gold jewelry essential. They give you direct contact info for decision-makers. You can find out who the ceo is. Or the head of it. This makes your outreach very focused. You know exactly who to call or email.
Why they’re great: they provide the raw material for lead generation. Without good data, other tools can’t work well. They save hours of research time.
Examples: zoominfo, cognism, rocketreach. These platforms offer deep insights.
3. Outsourced sales development (sdr) & appointment setting firms
what they do: these companies act as your sales team.
They make cold calls
Do outreach on linkedin. Their main goal is to qualify leads. Therefore, Then they set up meetings for your sales team.
How they help b2c: less common for singapore number general b2c sales. Therefore, But can be used for high-value b2c leads. Like finding clients for financial advisors. Or luxury goods sales.
How they help b2b: this is where they shine. They are pros at b2b outreach. They talk to busy executives. Filter out bad leads.Only send you qualified prospects. This frees up your internal sales team.