One of the companies mentioned in this ebook is AB InBev, a manufacturing company from Belgium.
The other sections of the e book maintain the interactive dynamic, presenting attractive and visually charming content.
The logic of e books follows that of other types of
interactive content: instead of creating long pieces south africa phone number data (which try to embrace the world, but end up winning over only a few people) or a large amount of very specific materials, you can segment the audience and offer personalized solutions that are compatible with their preferences.
Data obtained from click targeting is a powerful source for understanding reader profiles, segmenting new content and gaining audience insights .
Such information is capable of optimizing the entire Marketing strategy of any business.
5. Calculators
In the stages closest to purchase, it is essential to share of disability-free life years of women have practical resources capable of showing the benefits of your product or service, both directly and indirectly.
The calculator is one of the most efficient resources to fulfill this role .
HubSpot, for example, has an ROI calculator Using it, the user can find out the return on investment that a person earns when they become a customer of a company.
By entering the information requested by the tool, you will receive a graphical analysis that shows the return in a practical way.
At Rock Content we are not far behind and below you can see 4 interactive calculators that we produced:
- ROI calculator ;
- LTV calculator ;
- CAC calculator ;
- Marketing calculator .
Conclusion
In the final moments of the buying journey, interactive content acts as an incredible sales argument.
Therefore, it is not necessary to spend many paragraphs talking about personal attributes or the benefits of closing a deal with your company.
Since the lead has already understood your services proposition (and only needs a little final push to become a customer), it is important to invest in practical implications that actually show how the solutions offered by your business are transformed into advantages for the customer.
Interactive content is therefore essential to bjb directory increase engagement through a relevant offer that provides an excellent value proposition.
If you enjoyed learning about the main types of interactive content, you will surely love to discover more details about this topic.
Download our complete guide to interactive content and