Once your business plan is established , the next step is to conduct an exhaustive search to find the platform that best suits the characteristics of your e-commerce.
When you are researching, don’t just observe, also take note of all the details you find so that you can compare them later.
For example, what are their particularities? Are the turkey phone number data y compatible with applications that you are interested in using, such as CMS or Email Marketing tools?
2. Aim for a simple store setup
Look for a platform that is easy to set up and design. It’s valuable to have the ability to fully convey your brand’s unique characteristics, so take a look at the different templates each platform offers.
Templates are great because they don’t require you to hire outside help, and they don’t require you to be a design genius to create a professional looking and compelling offer.
3. Prioritize practicality and safety
Have you ever visited a website that is difficult to navigate? Then you know that this is an unpleasant experience and leaves a bad impression on users.
Keep in mind that online shoppers expect a smooth, fast and painless experience.
Now, when it comes to payment processing, make sure the eCommerce platform you choose offers top-notch security .
Any customer would be very upset if their credit card details were stolen and they were unexpectedly charged in their name. Opt for a platform that supports HTPPS/ SSL for secure payment and information transfers.
4. Look for a platform with integrations
Opt for a platform that integrates with your other existing marketing systems and channels.
Some questions you might consider include:
- ,Does it integrate properly with Facebook learn what web design is and what a professional in this area does Instagram and other social networks?
- Will it work seamlessly with your Marketing and Sales platforms or eCommerce CRM ?:
- Are there any plugins and extensions available to improve the user’s shopping experience?
5. Don’t forget SEO compatibility
When shoppers are searching for a particular product or service, like the ones your store sells, it should be easy for them to find your business. That’s why you need to implement SEO optimizations for eCommerce.
You want to make sure your online store ranks high in search results, especially if it’s a new or small store.
To do this, look for an e-commerce platform that is SEO-friendly, allowing for:
- use your own domain name,
- customize URLs and product descriptions,
- offer the inclusion of a blog for a Content Marketing strategy ,
- among other possibilities.
6. Find a mobile-friendly structure
When it comes to the way customers interact with the e-commerce industry, one trend is clear: mobile shopping has become the norm.
According to Statista , global mobile retail revenue is projected to reach $3.56 trillion by 2021 .
And, according to the results of the first quarter of 2019 of the devices used when purchasing, smartphones accounted for 65% of visits to e-commerce sites.
When looking for an e-commerce platform, make sure that customers can easily access your website. The easier it is for users to interact with your brand, the easier it will be to make a sale.
Additionally, user experience on websites has become bjb directory increasingly crucial to driving conversions, so choose a platform that provides fast loading speeds on smartphones.
Your online store will be an important source of income for your business, so it is important to monitor transaction performance.
Look for an e-commerce platform that helps you track important events and displays them in an easy-to-understand format. For example: