Have you ever been browsing a website, but thought about leaving because you weren’t attracted to
the design, such as the typography and the way the content was laid out ?
What about slow websites that don’t load on your phone or tablet just when you need to access
content quickly?
All of this makes for a very poor experience for visitors to a site, and the consequence of this is a
decrease in the conversion of these visitors into customers. To prevent this from happening with your
company’s website, you must have a quality web design.
And to understand this concept, the advantages of investing in website design and how to identify the
profile of a good web designer, keep reading this post until the end!
What is web design?
Web design involves work related to the singapore telegram data layout and design of
online pages, as well as the production of content, although it is generally applied to the
creation of websites.
In this case, web designers create the pages using markup languages such as HTML or XML .
On the other hand, the visual part of the sites is handled by CSS , a term used to style elements
written in HTML.
Therefore, it is common for web designers to use both to build a site because together they will define
how pages will appear in browsers.
The process of creating sites can be done from tools such as Adobe Dreamweaver (which will require
the professional to know more about codes) and CMS which are content management platforms.
WordPress is one of the most well-known and practical because it has a series of templates that can
be used to base the site. The web designer has the task of installing and customizing them according
to what each client wants.
What are the key elements of web design?
When it comes to good web design, there are a few key points that cannot be missing from your site. Here are the highlights:
Responsiveness
As more and more people access the Internet census surveys, even if they only via mobile phones, it is very important that your site is mobile-friendly, i.e. responsive .
Scannability
You know those emails that have a “block of text” because b2b sale lead the entire message is written in a single paragraph? Reading them is just too tiring, isn’t it? Well, the same goes for your site visitors if you don’t consider textual scannability .
Typography
If we started writing this post in a completely different font from this point, your reading experience wouldn’t be very pleasant, right? After all, it’s a font that wouldn’t fit in with the rest of the content. The same should apply to your site.
Loading speed
In a world where everyone seems to be always in a rush, having a fast-loading website is essential. According to Google, sites that take more than 2 seconds to load harm both the user experience and the site’s indexation.
What are the advantages of investing in quality web design?
These are the five benefits you can have by investing in a professional web design:
1. Good first impressions
Your website is your company’s digital presentation . Every time a potential new customer comes to your company, you make a point of making a good first impression.
Well, with your website, the situation is no different. It should be an immediate reflection of the business.
An unprofessional website will result in visitors having a poor experience and even thinking that the company is outdated. This will cause them to look for offers like yours on competitors who have a better website.
2. Better SEO processes
SEO or Search Engine Optimization refers to the organic optimization of your website among today’s search engines and is one of the digital strategy points that every marketing professional needs to learn.
When people are searching for a specific company or service that meets their needs, they search for terms on search engines like Google. Statistically, these users will visit the first few pages that appear in the search results.
If your site is not up to date, it means that it does not contain the specific content needed to be selected and indexed by these search engines.
So instead of being on the first page of results, it may appear on pages 5 or 6, for example, and never be seen by your audience.
Therefore, having a good SEO positioning is one of the best methods to generate new clients without having to resort to paid media ads.
3. Competitive advantage
Having a professional website allows you to be among the first in your niche compared to competitors who, if they do not have a website as good as yours, will always be one step behind in the digital world.
That is, when your competition is just beginning to realize the benefits of having a professional website, you will already have established your online presence and will continue to be a leader and reference in the market.
4. Increased revenue generation
A professionally designed website will attract more attention and therefore visitors. People, by nature, usually look for what attracts them and this is no different in the world of web design.
That’s why it’s important to have professionals in the field for the visual construction of your website, because the more people visit and are convinced to stay longer, both by the content and the design, the more likely you are to convert those visitors into customers . In other words, the greater the possibility of generating income.