We continue to share with you the experience of developing our clients’ businesses. This time we will tell you how in 4 months of work on search engine optimization of an auto-themed website, we increased its traffic by 1745% .
It is worth noting that the online store had not been promoted before. And in order to ensure the achievement of the set goals (increase in traffic, and, of course, increase in sales) , it was decided to update its design so that the landing pages were conversion-oriented. During the redesign, it was important not to lose the existing traffic and attract new customers.
To solve the tasks set, we took the following steps:
- Conductedwebsite usability audit, formulating clear requirements for landing page conversion optimization
- We created technical specifications and designed the architecture of the updated web project.
- We developed a new website — from design email data to layout and programming. We implemented a well-thought-out and convenient product catalog and flexible filtering into the website functionality.
- We have compiled an expanded semantic core – more than 1000 keywords are in the works.
- We conducted an SEO audit of the site and implemented technical optimization of the resource:
- optimized meta tags of site pages
- conducted internal linking of the site pages
- configured micro-markup on the site pages
- configured page pagination
- We worked on the content component of the project – we wrote and posted sales texts , we actively blog, and regularly publish product reviews
- We are building up high-quality external link mass .
- Set up goals and e-commerce .
Traffic growth dynamics:
Changes in page view depth:
Here, Artjoker is also in business — we have developed a mobile application that all drivers will appreciate. The iMoika application allows you to maybe you won’t make millions call a remote team of car washers at a specified time and place and gives you the opportunity to wash your car with the help of a remote team that arrives at a certain time and place. Each user has access to a personal account, which stores information about the car model, as well as the ability to add several cars. iMoika significantly simplifies the lives of drivers — it eliminates the need to go to a car wash specially, now specialists can do it by arriving on their own.
Increase in the number of pages viewed:
The results we achieved in 4 months of work:
- Site traffic increased by 1745%
- Pageview depth increased by 1966%
- The number of pages viewed per month increased by 12%
- Total number of phrases the ukraine business directory site ranks for in search results: 1448
- 58% of keywords are in the TOP-10 of Google search results
- Conversion rate increased by 700%