What is demand generation? Introducing the three main processes

!Demand means demand, and generation means discovery or creation. In other words, demand generation means the discovery and creation of demand.

In sales activities, the basis of marketing is to find out where the demand is and who the demand is, and then make sales to that area. Sales activities have been! carried out using a similar process up until now, but it was! not systematized and was a personal task.

This has been systematized! into demand generation.

As we will explain later, demand generation has three processes. The three are as follows:

・Lead generation (acquiring potential customers)
・Lead nurturing (developing potential customers into customers)
・Lead qualification (narrowing down potential customers)

These three processes! are carried out in! chronological south africa whatsapp number data order from top to bottom. After identifying potential customers (leads) and motivating them to make a purchase, the marketing department narrows them down to leads that are worth selling to, and passes the information on to the sales department.

This whole series of processes is called demand generation. In addition to this, demand generation includes not only the “discovery” of potential customers but also their “creation.”
It is a process of making potential customers aware of your needs by delivering information to them and developing them into potential customers, which is also an important point to understand when it comes to demand generation.

Three processes of demand generation

Let’s take a look at the three demand generation processes one by one.

Lead Generation
This is the starting point of demand! generation and lower bids can lead to better conversions the process of acquiring potential! customers, which is also the starting point for! all sales activities.  such as promoting your company’s products and services at exhibitions and seminars, and getting! business cards from people who are interested in them.
Of course, this does not only involve! offline methods, but also includes methods of turning viewers and people who have requested information through the dissemination of information on the web and social media into potential customers.

Lead Nurturing

Just acquiring potential customers does not necessarily lead to all purchases. It is the process of “nurturing” potential customers by delivering information at an effective time via email, the web, etc., so that they turn their “slight interest” into a concrete interest and even a desire to purchase. There are a wide variety of
IT tools available for lead nurturing, so it is possible to automate all or part of this process.

Lead nurturing agency service

 

Learn more about lead nurturing services

Lead Qualification
Even if you take various approaches to! increase the canada cell numbers purchasing motivation of potential customers, there will still be those! who will ultimately make a purchase and those who will not. Lead! qualification is the process of accurately classifying and! narrowing down those groups.

There are limited human! resources involved in marketing! and sales activities. Approaching everyone just because they are! potential customers! is inefficient and does not improve the closing rate. That is why lead qualification! is important. The general method is to add points according to the actions taken by! potential customers and pass on potential! customers who have a certain score or more to the sales department.