There was a time when talking about omnichannel was related to a trend that would soon give way to another. With the arrival of the pandemic and the constant opening and closing of physical stores, what seemed like a strategy for big brands has become a means of survival for many companies.
Creating sales and relationship channels that go beyond the physical environment was the solution for entrepreneurs who were determined not to throw in the towel and close their businesses in the face of the crisis that Covid-19 brought to Brazil.
We at Leelah talk all the time about the need for brands to pay special attention to digital. It’s a powerful way to reach more people who need products and services and who are looking for solutions with just a few clicks of the mouse or a swipe of the finger on their cell phone or tablet screen.
What is the concept of omnichannel?
Before we talk about the strategy, let’s middle east mobile number list what the term means. Omnichannel is a combination of two words from different origins. “Omni” comes from Latin and means “all.” And channel is an English word that can be translated into English as “channel.”
Therefore, omnichannel encourages the use of multiple online and offline channels to attract more customers, create innovative consumer experiences and sell more.
Many companies, especially large ones, have been using this strategy for some time, such as C&A, Apple, Via Varejo and Starbucks. But some are just starting out. And that’s okay, the important thing is not to be left out!
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Purchases made by a consumer via mobile phone and then picked up directly in a physical store are an example of omnichannel. Companies that know how to take advantage of these opportunities often prepare actions to captivate this customer and offer other solutions and products.
Another very current example of omnichannel is that of shopping malls during the pandemic. Customers would contact their preferred store through some channel ( WhatsApp , social media , e-commerce or even phone call) and pick up their purchase at a drive-thru created in the shopping mall parking lot.
There was even a business in the interior of São Paulo, in Botucatu, that allowed the car to pass through the main aisle of the store! This way, the customer could pick up their order and still have a little fun.
Omnichannel reinforces the importance of digital marketing
Working with digital requires planning and investment, especially to promote strategic content. It’s a matter of survival.
If your company doesn’t appear in Google’s results, it simply doesn’t exist. It could be on a flyer handed out at traffic lights, in a clarity of purpose of each page of the site at first glance magazine, in a jingle on the radio or in a TV commercial during the news break. But it also needs to be on social media, have a website and a blog .
This is because people interact with more than one screen at the same time. They watch a brand’s commercial on TV and, within seconds, they are searching for your brand on iFood, Facebook or the website to contact a salesperson.
Another option is the QR Code that appears in the corner of the TV screen, encouraging the audience to use the camera to access the suggested link, learn more about a certain product or service and make a purchase, simply and quickly. This is omnichannel!
Even products that previously seemed impossible to sell digitally have now found an excellent sales channel on the internet.
This is the case with automobiles. Without the famous dealerships packed to meet the customer’s desire to “feel” like they are inside the car, today customers can take a kind of virtual test drive. Advanced technology allows a more detailed view of the car and, of course, service aligned with the new customer profile.
How to sell more using omnichannel?
Whether you want to start right uae phone number or improve the digital strategies you already have, the tips here will certainly help you:
1 – Know where your audience is
If you only have a physical store and need new sales channels, first find out where your audience is before you start shooting in all directions. Do they need to talk to you on WhatsApp? Create a WhatsApp Business account! Do they want to see the latest news constantly? Create an Instagram account! Post good content regularly and replicate it on Facebook. Find your audience and understand their needs.