The emails not only have to provide service first value and added value, they first have to be fun and then provide value and be useful.
Many people forget this or don’t know it because they have no idea, because they simply haven’t tried it.
If you try it once you will understand how important entertainment is in marketing.
Roastery owners, small business owners, tax advisors and so on, they are only human.
They also want to have fun in life
They also want to have fun when they open their email inbox.
99% of the emails in your inbox are not fun.
They are work , they are annoying , they are just advertising or they are tasks that your boss has assigned to you that you are supposed to do.
For this service first reason
If your emails are fun, you’ll be the bright spot in their inbox.
This is what my readers say about my newsletter.
That’s why I would write entertaining emails every day, of course always with an offer at the end that they can contact me if they want company .
Simply arrange a telephone appointment and then sell my service there.
(Reading tip: 30 proven ways to build your email list )
#6 Switch to a licensed product
Switch to a licensed product .
This is the last step.
In the long term, I would switch from the service to an information product , specifically a licensed product .
I would create a license from my service when I have worked with 3 clients for a whole year, maybe a second year, and from this experience I would create a license.
So already finished materials, manuals, templates and so on.
Sell all this as a buy bulk sms service marketing package for roasters for maybe €5000.
They could then buy it and have permanent access to these materials, to this library, to all the knowledge that it contains.
Plus support from me, but not really done-for-you and also no one-on-one support , but rather support in the sense that they can ask questions.
Maybe add a community behind it for roastery owners who don’t compete with each other, because I imagine that would be rather difficult.
Therefore, I would just leave it at the info product , i.e. licensed product.
You are, in a sense, buying the right to use these materials, along with support.
That would be service first the long-term switch
Then I would have to sell 20 of them a year to get to 100,000 .
You’ll notice that selling 20 x 5000 info product license products sounds a bit more difficult than simply generating 3 customers what shakespeare teaches us about freedom a year for a service.
That would be my path betting email list from service first 0 to 100k if I had to, if they took everything away from me and I had to start from zero, except of course my knowledge, which I keep.