Personalization is an important part of digital marketing. The expansion of technology to use complex machine learning and artificial intelligence algorithms to deliver a customized experience to the user is one of the key benefits for marketers. To identify the right audience, we must present the right audiences to AI. So when creating your Watching netflix, online shopping buyer audiences, you should create a “buyer personas” like the following example:
Build your audience
In the example above, Dug can be used to describe her age, wishes, concerns, etc. we are learning. This information will allow you to target your marketing campaigns more accurately.
School: Anatolian high school
Character traits: “Dug is an 18-year-old girl who is very successful in numerical courses and wants Nigeria Phone Number List to get a higher education in engineering in the future.
Interests: Playing guitar
Income status: pocket money from his family. middle-income family
Internet access and Phone: Mobile/ Android device
Place of residence, Istanbul
Concerns: He is afraid of the rising unemployment rate and competition Text Services in his field and expresses his concerns about this issue.
In the example above, Duygu can be used to describe her age, wishes, concerns, etc. we are learning. This information will allow you to target your marketing campaigns more accurately.
So when creating a social media campaign; If you use an 18-year-old girl playing the guitar in the image, you know that you will attract more attention from the audience. Again, to make the targeting a little more specific, you have the necessary information to create an audience that targets those aged 18, living in Istanbul, high school student/newly graduated, hobbyist of playing guitar, and using android mobile phones.