striving to find the best ways to appeal to younger audiences and deliver the customer experiences young people expect.

And as all social media marketers now know, one-size-fits-all social media strategies don’t work. An approach that works for some doesn’t always work well for others, even in the same industry. It’s all about adapting. To do this, brands first need to understand Senegal Phone Number List what Gen Z audiences expect from their social media experiences and how these expectations differ from other age groups.

Let’s take a look at three important things that Generation Z consumers expect from their social media experiences, posted  . These are based on the findings of an Emplifi-commissioned study of over 1,000 US consumers conducted by Harris Interactive.

Be where they are: YouTube, Instagram and TikTok.

Although this is a cliché, it does not change the truth. Brands Text Services should be where their target audience is. Having a strong presence on all major social networks and apps has obvious benefits. But if brands want to connect with their younger audiences, YouTube, Instagram and TikTok are places they need to step up their game.