If there has been any
From the “Five Female Doctors” incident, on the correct posture of brand advertising and marketing Tidal Business Review Follow 2023-06-15 0 Comments 1597 Views 4 Collections 11 minutes Free your eyes, put on headphones, listen and watch~! 00:00 00:00 There are four main career development paths for product managers: professional line, management line, project line and self-employment.
The management line refers
to moving into a management position, leading a team… Chinese beauty brand Five Female Doctors recently came under fire for an elevator ad that was accused of promoting age- and family-related anxieties. The incident highlights the importance of storytelling and ethics in advertising, as well as the need to adapt advertising strategies to consumer mindsets and trends.
How to do marketing well
and tell brand stories well is the main discussion content of this article. The “her economy” is a vast and ever-changing sea, and “beauty” is a subject https://lastdatabase.com/phone-number-list/ that runs through women’s lives. If there has been any change in this topic in the past two years, it is from “women should look good for those who please themselves” to “women should look good for themselves.”
The starting point for
Women’s pursuit of beauty has long been no longer to please others and “become a beautiful woman”, but to please themselves and How Much is 120 Pounds in Kilograms? become a “big heroine”. Therefore, the female market is now more vigorous and powerful. It was under this background that “Five Female Doctors” came into being and entered the oral beauty market.
But just as “there are many
famous people and wrongdoings”, places with strong waves on the sea are also prone to bumps. The “Five Female Doctors” have been deeply involve in the controversy of advertising incidents recently. On the evening of June 14, the Beijing Municipal Administration for Market Regulation issued a notice of punishment for the elevator advertisement of “Five Female Doctors”.
Subsequently, “Five Female Doctors”
also immediately issued an apology statement. 1. Advertising Controversy: Cramming Elevator Advertising Induces Reverse Psychology This time the storm of “Five Female Doctors” arose from the elevator room. In April, an elevator advertisement placed.
“Five Female Doctors”
Caused an uproar on the Internet by being questione as “selling anxiety.” Advertisement slogans include “Stay up late and watch dramas, drink”, “A year older, drink”, which include several common anxiety topics for women: family, age, etc.