Seedtag , the leading Contextual Advertising company, has announced the incorporation of Kenneth López Triquell as Global Head of Performance . His appointment is part of Seedtag’s strategy to drive success in the execution of contextual performance campaigns. Kenneth will lead the go-to-market of Seedtag’s new performance solution that will help brands achieve good results in contextual campaigns focused on the middle and lower part of the funnel, without using cookies.
Global Head of Performance at Seedtag
Kenneth López Triquell has more than 15 years of experience in the advertising industry, having held sales leadership roles both in Europe industry email list and around the world. Before joining Seedtag, Kenneth launched Zemanta (Outbrain DSP) , one of the first native advertising DSPs in the industry. Prior to this, he was Vice President of Sales at Adsmurai (Facebook) , where he developed and executed the go-to-market strategy in Europe. Kenneth has also worked at industry-leading companies such as Twitter, Yahoo, Dentsu and Havas, gaining extensive experience and knowledge in the digital sector.
Kenneth López Triquell assumes the position
Over the past eight years, Seedtag has built an advertising solution that prioritizes user privacy , pioneering the use of Artificial Intelligence Text Services and Machine Learning to create contextual advertising that allows brands to obtain better KPIs than in digital campaigns. standard. Now, after the acquisition of KMTX, the company goes one step further. By having integrated KMTX’s Artificial Intelligence prediction models with Seedtag’s contextual AI, it can offer brands a full-funnel contextual solution that provides great results without neglecting the quality and brand safety of the brand.