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Google does not directly penalize duplicate Process or quickly content. But often duplicate content can cannibalize the search terms own already rank text content. Thats why its important to understand what double content is and which search term(s) it starts ranking for. The site allows and can use double content however. You dont have to…

H1 heading and meta tags can eliminate keyword cannibalization completely. If the topics also differ from each other. They usually have their own keywords. Summary google has stat that it will not issue penalties for duplicate content or cannibalization of search terms. Such as dropping the site to really low rankings in the search results….

  You will notice this phenomenon yourself by visiting. For example. The pages of iltalehti. Native marketing reaches the readers attention in the middle of banner blindness. The web magazine bursts with banners and you unconsciously scroll past them reading only the content of the articles. Because a native ad is similar to buying an…

Discovery ads traffic was really cheap compar to other channels. The ads were actively respond to. And the conversion price was at best at the level of search advertising. Although discovery brings the best results in the reach phase. Arousing the interest of new potential customers. It also work extremely well in the convert phase….

It is good to bring a warm audience also to However no single blog articles that do not directly lead to the offer. Discovery ads are as effective as the advertis content. If the site does not have enough interesting content. It is better to first use the marketing budget to create content and start…

To get where we want, we must improve, add, incorporate new tools into our luggage. But that is not enough; as prof. Govindarajan explains very clearly (and in his way, so does my venerable mother) to grow and evolve we must leave some things behind: that is the second box; everything that work in the…

The year was 2002 and the once computing giant, IBM, was navigating turbulent waters. His empire built around computing and “mainframes” (the “irons”, those enormous servers and equipment, which in their first version, decades ago, had made NASA capable of putting man on the Moon) look threaten by the appearance of a host of different…

Probably those who tore their clothes spoke more shelter from prejudice, and overcome – understandably, of course – by anger, impotence and the desire for justice and perhaps revenge. But it is clear that under this attitude it is very little possible to evaluate arguments. And the arguments provid by Arendt may be controversial and…

Teachings that emerge from the ethical doctrine of the königsberg philosopher. But eichmann was by no means an intellectual. The nazi bureaucrat show astonishing impassion when the court remind him of that brutal racket of which he was a part: he was not able to notice the monstrous nature of that plan. He was sometimes…

Hannah Arendt at that time was writing for the New Yorker . The magazine, given the news of the imminent start of the trial, commissions him to attend the process and report. The fruit of this was not only an extensive report publish in five successive installments between February and March 1963, but a book…